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GhostlyX vs Heap

Heap is a product analytics platform built around automatic event capture: it records every click, form interaction, and page view without requiring developers to add manual tracking calls. This makes it powerful for product teams doing retroactive analysis on user behaviour inside web applications. GhostlyX is a web analytics tool focused on marketing traffic, acquisition, and site health. It is cookie-free by default, dramatically lighter, requires no consent banner, and adds uptime monitoring that Heap does not provide.

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At a glance

Feature GhostlyX Heap
Privacy & compliance
Cookie-free
GDPR compliant
No data sampling
Respects DNT header
Respects GPC header
Data sold or shared with third parties
Features
Real-time visitors
Uptime monitoring
Traffic spike alerts
Funnel analysis
Goal tracking
REST API
Scheduled email reports
CSV export
TV / big-screen mode
Session replay
Heatmaps
A/B testing
AI insights
Server-side tracking
Shareable dashboards
Global geo reporting
MCP server
Open-source
Pricing & ownership
Script size Under 2 kB ~40 kB
Starting price Free plan available Free (up to 10k sessions/mo) / custom pricing
Owned by Independent Contentsquare (France)
Data location EU servers US servers (AWS)

Why teams switch to GhostlyX

GhostlyX advantages

  • Cookie-free by default. No consent banner required.
  • Script under 1.5 kB vs Heap's roughly 40 kB bundle.
  • Purpose-built for web analytics and traffic measurement.
  • Built-in uptime monitoring with email alerts.
  • UTM campaign tracking and referrer analysis.
  • Funnel analysis and goal conversion tracking.
  • Traffic spike notifications and scheduled email reports.
  • Simple pricing with transparent tiers.
  • A/B testing with Bayesian statistics, no cookies required.
  • AI-powered insights and analyst chat included.
  • MCP server for AI agent integrations.

Heap advantages

  • Automatic event capture. No manual tracking instrumentation needed.
  • Retroactive analysis: define events after data is already collected.
  • Session replay integrated with event data.
  • Free tier covering up to 10,000 sessions per month.
  • Owned by Contentsquare: enterprise-scale infrastructure.
  • Deep funnel and path analysis for in-app user behaviour.

Common questions

Heap is primarily a product analytics tool designed for understanding in-app user behaviour through automatic event capture. GhostlyX is a web analytics tool focused on traffic sources, pageviews, conversions, and site health.
Heap collects personal data and uses cookies by default, so a GDPR consent mechanism is required for EU visitors. GhostlyX is cookie-free and requires no consent banner.
Heap was acquired by Contentsquare, a French digital experience analytics company, in 2023. Contentsquare also owns Hotjar.

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Switch from Heap today

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