Terms of Service

1. Agreement to Terms

These Terms of Service (“Terms”) govern your use of the GhostlyX analytics platform (“Service”) operated by Varsuite Media Group Ltd, a company registered in England and Wales (“Company”, “we”, “us”, or “our”). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

If you are using the Service on behalf of an organisation, you represent and warrant that you have authority to bind that organisation to these Terms, and references to “you” include both you personally and that organisation.

2. The Service

GhostlyX provides privacy-first web analytics. We offer a hosted dashboard, a JavaScript tracking snippet, and an API. Certain plans also include AI-powered features such as automated insights, an AI Analyst, and AI-assisted support. Features available to you depend on your subscription plan.

We reserve the right to modify, suspend, or discontinue any part of the Service at any time. Where a modification materially reduces the functionality of a paid plan, we will provide reasonable advance notice.

3. Account Registration

You must provide accurate, current, and complete information when creating an account and keep it up to date. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account, whether or not authorised by you. You must notify us immediately at support@ghostlyx.com if you suspect any unauthorised access. You must be at least 18 years old to use the Service.

You may not create accounts by automated means, maintain more than one account per person for the purpose of circumventing usage limits, or create an account on behalf of another person without their consent.

4. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of applicable laws or regulations
• Collect analytics data from websites you do not own or have explicit permission to track
• Attempt to reverse-engineer, decompile, disassemble, or tamper with any part of the Service
• Introduce malicious code, conduct denial-of-service attacks, or attempt to gain unauthorised access to any system or data
• Resell, sublicense, or otherwise commercialise access to the Service without our prior written consent
• Use the Service to track sensitive personal data as defined by GDPR Article 9 without appropriate legal safeguards in place
• Attempt to manipulate, circumvent, or exploit any AI-powered feature through adversarial inputs, prompt injection, or any other technique intended to produce outputs outside the intended scope of the Service
• Scrape, crawl, or systematically extract data from the Service by automated means without our written permission
• Use the Service in any way that could damage, disable, overburden, or impair our infrastructure or interfere with any other party’s use of the Service

We reserve the right to investigate suspected violations and, where appropriate, suspend or terminate accounts, report conduct to law enforcement, and seek other legal remedies.

5. Subscriptions & Billing

Paid plans are billed monthly in advance via Stripe. You authorise us to charge your payment method on the renewal date. If you are not satisfied within the first 30 days of your initial paid subscription, you may request a full refund by contacting us at support@ghostlyx.com. After 30 days, all fees are non-refundable except where required by applicable law.

We reserve the right to change pricing at any time with at least 30 days’ written notice to existing subscribers. If you do not cancel before the new pricing takes effect, you accept the updated pricing. If payment fails, we may suspend access to paid features immediately and will attempt to notify you. Repeated payment failures may result in account termination. You are responsible for any taxes applicable to your use of the Service.

6. Free Plan

A free tier is available subject to usage limits set out on our pricing page. The free tier is provided “as-is” without any service level or uptime guarantee. We may modify the features or limits of the free tier, or discontinue it entirely, at any time with reasonable notice. We will not be liable for any losses arising from changes to or removal of the free tier.

7. Service Availability & Uptime

We aim to provide a reliable Service but do not guarantee any specific level of uptime or availability for any plan unless a separate Service Level Agreement (“SLA”) has been agreed with you in writing. The Service may be temporarily unavailable due to scheduled maintenance, unplanned outages, third-party failures, or circumstances beyond our reasonable control. We will endeavour to provide advance notice of scheduled maintenance where practicable.

Downtime does not automatically entitle you to a refund or credit unless expressly provided in a separately agreed SLA.

8. Beta Features & Early Access

We may make certain features available as “beta”, “early access”, or “preview” releases. These features are provided for evaluation purposes and may be incomplete, unstable, or subject to significant change. Beta features:

• Are provided without warranty of any kind
• May be discontinued or materially changed at any time without notice
• Are not covered by any uptime guarantee or SLA
• Should not be relied upon for production or business-critical purposes

Any feedback you provide on beta features may be used by us to improve the Service as set out in section 10.

9. Data Ownership & Licence

You retain full ownership of all analytics data collected from your websites through the Service. We process that data on your behalf as a data processor, strictly in accordance with your instructions and our Privacy Policy. You may export your data at any time via the dashboard. Upon account deletion, your data will be permanently removed within 30 days.

You grant us a limited, non-exclusive, royalty-free licence to store, process, and display your data solely to the extent necessary to provide the Service to you. We do not use your data to train AI models, create derived datasets for sale, or share it with third parties beyond the sub-processors listed at ghostlyx.com/sub-processors.

10. Historical Data Import

Scale plan subscribers may import historical analytics data from supported third-party platforms (including Google Analytics, Plausible, Fathom, Matomo, Simple Analytics, and generic CSV files) using the Data Import feature.

Your responsibility to scrub data before importing. You are solely responsible for ensuring that any CSV or export file you upload does not contain personal data, sensitive data, or any information that should not be stored within GhostlyX. This includes but is not limited to: names, email addresses, user IDs, IP addresses, session tokens, and any other data that could identify an individual. You must review and clean your export files before uploading them.

We apply automated privacy sanitisation to all imported data as a technical safeguard. This includes stripping query parameters that may contain personal data and removing or transforming fields that are known to carry identifiers. However, this sanitisation is a secondary safeguard only. It is not a substitute for your own review, and we cannot guarantee that all personal data will be detected and removed from every possible CSV format or third-party export structure.

No liability for imported data. To the maximum extent permitted by law, we accept no responsibility for any personal data, regulatory breach, or third-party claim arising from data you choose to import into the Service. You assume full responsibility for the contents of all files you upload, regardless of whether automated sanitisation is applied.

Additive imports only. Imports are additive. Imported data is merged with your existing analytics history and cannot be selectively reversed once processing is complete. You may delete your entire site data at any time via the dashboard settings.

File handling. Uploaded CSV files are processed and then permanently deleted from our storage within a short period after the import job completes. We do not retain the raw file beyond what is necessary to complete the import.

11. Feedback & Suggestions

If you submit ideas, suggestions, enhancement requests, or other feedback regarding the Service (“Feedback”), you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use, reproduce, modify, and incorporate that Feedback into the Service or any other product without restriction or compensation to you. You represent that your Feedback does not infringe any third-party rights. We are under no obligation to act on any Feedback.

12. Privacy

Your use of the Service is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Service, you confirm that you have read and understood the Privacy Policy.

13. Third-Party Integrations & APIs

The Service may integrate with or provide access to third-party services, tools, or platforms (including via our API and MCP server). Your use of any third-party service is governed by that service’s own terms and privacy policy. We have no control over third-party services and accept no responsibility for their availability, accuracy, or conduct.

If you connect a third-party tool or AI agent to the Service via our API or MCP integration, you are solely responsible for ensuring that tool complies with these Terms, applicable law, and the privacy expectations of your users. You bear full responsibility for any data accessed or actions taken by third-party tools operating under your account credentials.

We reserve the right to rate-limit, suspend, or revoke API access at any time if we reasonably believe it is being misused or is placing undue load on our infrastructure.

14. Intellectual Property

The Service, including all software, source code, designs, interfaces, documentation, and content, is the exclusive property of Varsuite Media Group Ltd and is protected by intellectual property laws. Nothing in these Terms grants you any ownership rights in the Service. The GhostlyX name, logo, and product marks are trademarks of Varsuite Media Group Ltd and may not be used without our prior written consent.

You may not copy, reproduce, distribute, or create derivative works based on any part of the Service without our express written permission.

15. Third-Party Trademarks

All third-party product names, company names, brand names, trademarks, and logos referenced on this website, in the Service, or in our documentation are the property of their respective owners. Their appearance on the GhostlyX website or in our materials does not imply any affiliation with, sponsorship by, or endorsement of GhostlyX or Varsuite Media Group Ltd by those owners, nor any endorsement of those third-party products by us.

Third-party marks referenced across our website, comparison pages, documentation, and integrations include, without limitation: WordPress and WooCommerce (Automattic, Inc.); Google Analytics and Google Tag Manager (Google LLC); Microsoft Clarity (Microsoft Corporation); Adobe Analytics (Adobe Inc.); Cloudflare (Cloudflare, Inc.); Vercel (Vercel Inc.); Stripe (Stripe, Inc.); GitHub (GitHub, Inc.); Plausible Analytics; Fathom Analytics (Conva Ventures Inc.); Matomo (InnoCraft Ltd); Simple Analytics (Simple Analytics B.V.); Umami (Umami Software Inc.); Clicky (Roxr Software Ltd); Pirsch Analytics; GoatCounter; StatCounter; PostHog (PostHog Inc.); Mixpanel (Mixpanel, Inc.); Hotjar (Contentsquare); Amplitude (Amplitude, Inc.); KISSmetrics; Piwik PRO (Cookie Information Group); Heap (Contentsquare); Next.js (Vercel Inc.); Nuxt; SvelteKit and Svelte; React (Meta Platforms, Inc.); Vue.js; Angular (Google LLC); Laravel (Laravel LLC); Anthropic and Claude (Anthropic, PBC); Cursor (Anysphere Inc.); and Hetzner (Hetzner Online GmbH). This list is illustrative and not exhaustive.

We use these names solely for the purposes of identification, compatibility description, and factual comparison under the doctrine of nominative fair use. Use of any third-party mark on this website does not imply that GhostlyX is an authorised reseller, official partner, or affiliate of the respective mark owner unless explicitly stated.

16. Security & Responsible Disclosure

We operate a bug bounty programme to reward security researchers who responsibly disclose vulnerabilities in GhostlyX products and infrastructure. Full details, including reward tiers, scope, and submission guidelines, are available at ghostlyx.com/bug-bounty.

If you discover a security vulnerability, please report it to support@ghostlyx.com before any public disclosure. We aim to acknowledge all reports within 48 hours and will work with you on a coordinated disclosure timeline. Researchers who act in good faith and follow our responsible disclosure guidelines are protected from legal action.

You must not access, modify, or exfiltrate customer data beyond what is strictly necessary to demonstrate a vulnerability. Any testing must be conducted on accounts you own or have explicit permission to test. Automated scanning of production systems without prior written permission is not permitted.

17. AI-Powered Features

Certain features of the Service use artificial intelligence to generate insights, analysis, and support responses based on your analytics data and account context.

Nature of AI outputs. AI-generated content is produced by automated systems and is provided for informational purposes only. It does not constitute professional, financial, legal, or business advice. Outputs may be inaccurate, incomplete, or unsuitable for your specific circumstances. You should independently verify any AI-generated content before acting on it.

No liability for AI outputs. To the maximum extent permitted by law, we accept no responsibility for any loss, damage, or harm arising from your reliance on AI-generated content. You assume full responsibility for all decisions made based on AI outputs.

Data used by AI features. To deliver AI-powered features, aggregated and contextual data from your account may be processed by our AI provider. This is described further in our Privacy Policy. We do not use your data to train AI models.

AI availability. AI features are provided on a best-efforts basis and may be unavailable, degraded, or subject to usage limits at any time. They are not covered by any uptime guarantee.

18. Indemnification

You agree to indemnify, defend, and hold harmless Varsuite Media Group Ltd and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

• Your use of the Service in violation of these Terms
• Your violation of any applicable law or regulation
• Your infringement of any third-party right, including intellectual property or privacy rights
• Any data you collect, process, or store using the Service
• Any third-party tool or integration operating under your account credentials
• Any claim by your website visitors arising from your use of GhostlyX on your sites
• Any personal data or regulatory breach arising from data you import via the Data Import feature

We reserve the right to assume exclusive control of any matter subject to indemnification by you, in which case you agree to cooperate with our defence of that claim.

19. Disclaimer of Warranties

The Service is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or free of harmful components, or that any defects will be corrected. To the fullest extent permitted by applicable law, we disclaim all such warranties.

20. Limitation of Liability

To the maximum extent permitted by applicable law, Varsuite Media Group Ltd shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or any loss of revenue, profits, data, goodwill, or business opportunity, arising out of or in connection with these Terms or your use of the Service, even if we have been advised of the possibility of such damages.

Our total aggregate liability to you for all claims arising under or in connection with these Terms shall not exceed the greater of (a) the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim, or (b) £100.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

21. Termination

You may cancel your account at any time via the billing settings in the dashboard. Cancellation takes effect at the end of the current billing period; no pro-rata refund is provided unless required by law.

We may suspend or terminate your account immediately and without prior notice if you breach these Terms, if we are required to do so by law, or if we reasonably believe continued access poses a risk to us, other users, or third parties. We may also terminate accounts that have been inactive for an extended period, with reasonable notice where practicable.

Upon termination for any reason, your right to access and use the Service ceases immediately. Sections that by their nature should survive termination will do so, including sections 9, 10, 15, 18, 19, 20, 22, 23, 24, and 25.

22. Governing Law & Disputes

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) are governed by and construed in accordance with the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the courts of England and Wales to resolve any legal matter arising from these Terms, provided that we may seek injunctive or other equitable relief in any jurisdiction where necessary to protect our intellectual property or confidential information.

23. Severability

If any provision of these Terms is found by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision will be limited or eliminated to the minimum extent necessary so that the remaining provisions continue in full force and effect. The invalidity of one provision does not affect the validity of any other provision.

24. Waiver

Our failure to enforce any right or provision of these Terms on any occasion does not constitute a waiver of that right or provision. No waiver of any term shall be deemed a further or continuing waiver of that term or any other term. Any waiver must be made in writing and signed by an authorised representative of Varsuite Media Group Ltd to be effective.

25. Entire Agreement

These Terms, together with our Privacy Policy, Cookie Policy, and any other policies or agreements expressly incorporated by reference, constitute the entire agreement between you and Varsuite Media Group Ltd with respect to the Service. They supersede all prior or contemporaneous understandings, agreements, representations, and warranties, whether written or oral, relating to the Service.

We may assign our rights and obligations under these Terms to any affiliate or in connection with a merger, acquisition, or sale of assets. You may not assign your rights or obligations without our prior written consent.

26. Changes to Terms

We may update these Terms from time to time. Material changes will be communicated by email or in-app notice at least 14 days before they take effect. Non-material changes (such as clarifications or corrections) may take effect immediately. Continued use of the Service after the effective date of any update constitutes acceptance of the updated Terms. If you do not accept the updated Terms, you must stop using the Service and cancel your account before the effective date.

27. Accuracy of Third-Party Comparisons

We publish comparison pages on our website that set out feature and pricing information for third-party analytics and software products alongside GhostlyX. This information is compiled from publicly available sources including the relevant vendors' own websites, documentation, and published pricing pages, and is accurate to the best of our knowledge at the time of writing.

We do not have any affiliation with, or access to non-public information from, the third parties named in our comparisons. Vendors update their features, pricing, and terms independently, and we cannot guarantee that the information we publish reflects the current state of a third-party product at any given moment. Comparison data should be treated as a general guide only and verified directly with the relevant vendor before making any purchasing or migration decision.

We make no representations or warranties, express or implied, as to the accuracy, completeness, or fitness for purpose of any third-party comparison information. To the fullest extent permitted by applicable law, we disclaim all liability arising from any reliance on such comparisons.

28. Contact

Varsuite Media Group Ltd
Mentor House, Ainsworth Street
Blackburn, BB1 6AY
United Kingdom
Email: legal@ghostlyx.com