Web Analytics Glossary

Bounce Rate

Bounce rate is the percentage of sessions in which a visitor views only one page and then leaves wit...

CCPA

The California Consumer Privacy Act (CCPA) is a California state law that gives residents the right...

CLS (Cumulative Layout Shift)

Cumulative Layout Shift is a Core Web Vitals metric that measures visual stability. It captures how...

Conversion Rate

Conversion rate is the percentage of visitors who completed a desired goal, such as signing up for a...

Cookie Consent

Cookie consent (or cookie consent banner) is the mechanism by which websites ask visitors to agree t...

Cookieless Analytics

Cookieless analytics measures website traffic without placing cookies in the visitor's browser. Inst...

Core Web Vitals

Core Web Vitals are a set of metrics defined by Google to measure user experience on the web: Larges...

Custom Event

A custom event is an action tracked on your website beyond a standard pageview. Examples include but...

Dead Click

A dead click is a click on a non-interactive element where the visitor expected something to happen...

Direct Traffic

Direct traffic refers to visits where no referring URL is known. This includes visitors who typed yo...

Funnel

A conversion funnel is a multi-step sequence of actions that leads a visitor toward a goal. For exam...

GDPR

The General Data Protection Regulation (GDPR) is a European Union regulation that governs the collec...

Goal

A goal in web analytics is a defined action you want visitors to complete, such as a signup, purchas...

Heatmap

A heatmap is a visual overlay on a webpage that shows where visitors click and how far they scroll....

INP (Interaction to Next Paint)

Interaction to Next Paint is a Core Web Vitals metric that measures responsiveness. It captures the...

LCP (Largest Contentful Paint)

Largest Contentful Paint is a Core Web Vitals metric that measures how long it takes for the largest...

Organic Search

Organic search traffic refers to visitors who arrived at your website by clicking an unpaid search r...

Pageview

A pageview is recorded each time a visitor loads a page on your website. If a visitor refreshes the...

Privacy-First Analytics

Privacy-first analytics is an approach to web measurement that prioritises the privacy of website vi...

Rage Click

A rage click is when a visitor clicks the same area repeatedly in quick succession, usually indicati...

Referrer

A referrer is the URL of the page from which a visitor arrived at your website. If someone clicks a...

Session

A session is a group of interactions a single visitor has on your website within a given time frame....

Session Duration

Session duration (also called time on site) is the total amount of time a visitor spends on your web...

Session Replay

Session replay records a visitor's interactions (mouse movements, clicks, scrolls, and page navigati...

Unique Visitor

A unique visitor is a single person who visited your website within a given time period, counted onc...

Uptime Monitoring

Uptime monitoring checks whether your website is accessible and responding correctly at regular inte...

UTM Parameter

UTM parameters are tags appended to a URL to track the source, medium, and campaign of traffic. For...