GhostlyX vs Amplitude
Amplitude is one of the most capable product analytics platforms available, built for engineering and product teams who need deep user behaviour analysis, cohort tracking, retention reporting, and A/B test measurement within a SaaS application. Its web analytics module covers basic traffic metrics. GhostlyX is purpose-built for web analytics: it is cookie-free by default, requires no consent banner, is roughly 23x smaller in script size, starts free, and adds built-in uptime monitoring and traffic spike alerts that Amplitude does not offer.
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At a glance
| Feature | GhostlyX | Amplitude |
|---|---|---|
| Privacy & compliance | ||
| Cookie-free | ||
| GDPR compliant | ||
| No data sampling | ||
| Respects DNT header | ||
| Respects GPC header | ||
| Data sold or shared with third parties | ||
| Features | ||
| Real-time visitors | ||
| Uptime monitoring | ||
| Traffic spike alerts | ||
| Funnel analysis | ||
| Goal tracking | ||
| REST API | ||
| Scheduled email reports | ||
| CSV export | ||
| TV / big-screen mode | ||
| Session replay | ||
| Heatmaps | ||
| A/B testing | ||
| AI insights | ||
| Server-side tracking | ||
| Shareable dashboards | ||
| Global geo reporting | ||
| MCP server | ||
| Open-source | ||
| Pricing & ownership | ||
| Script size | Under 2 kB | ~35 kB |
| Starting price | Free plan available | Free (Starter) / from $49/mo (Plus) |
| Owned by | Independent | Amplitude Inc. (USA, NASDAQ: AMPL) |
| Data location | EU servers | US by default; EU data centre on Growth and Enterprise plans |
Why teams switch to GhostlyX
GhostlyX advantages
- Cookie-free by default. No consent banner required.
- Script under 1.5 kB vs Amplitude's roughly 35 kB SDK.
- No personal data collected. No GDPR consent mechanism needed.
- Built-in uptime monitoring with email alerts.
- Traffic spike notifications every 15 minutes.
- Real-time active visitor count via WebSocket.
- Purpose-built for web analytics clarity, not product event tracking.
- Starts free with transparent, predictable pricing.
- Built-in session replay and heatmaps.
- A/B testing with Bayesian statistics, no cookies required.
- AI-powered insights and analyst chat included.
- MCP server for AI agent integrations.
Amplitude advantages
- Free Starter plan covering up to 10 million events per month.
- Cohort analysis and retention reporting for SaaS products.
- Session replay included in the Starter plan.
- Experiment and A/B test analysis built in.
- EU data centre option for data residency.
- Trusted by leading SaaS companies including Shopify and Atlassian.
Common questions
Amplitude is primarily a product analytics platform built for understanding user behaviour inside applications. It has a web analytics module covering basic traffic metrics, but its core focus is on event-based product analysis, retention, and experimentation. GhostlyX is purpose-built for web analytics: traffic sources, pageviews, conversions, and site health.
Amplitude uses cookies and collects personal data by default, so a GDPR consent mechanism is required for EU and UK visitors. GhostlyX sets no cookies and collects no personal data, so no consent banner is needed.
Amplitude's Starter plan is free up to 10 million events per month. Its Plus plan starts at $49/mo billed annually. GhostlyX also starts free and has transparent paid tiers from $9/mo. The two tools target different use cases: product analytics vs web traffic analytics.
For web traffic analytics, yes. For deep in-app product analytics, cohort analysis, and retention reporting, Amplitude is the more capable tool. Teams often use both: GhostlyX for marketing traffic and site health, Amplitude for product and user behaviour analytics.
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